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Research

Who’s watching on Netflix and Hulu on home computers?

Two pieces of research from Nielsen in the USA over the past few days provide insights about the people who watch Netflix and Hulu online and 'Generation C': 18 - 34 year olds who despite forming only 23% of the population are seemingly the most connected.

40m VOD Views for 4oD in December

Overall, 4oD long-form VOD views reached a total of 427m in 2011 representing a 16% increase compared with 2010.

4oD Views up 19.3% in 12 Months

Video on Demand viewing to Channel 4 programmes has increased even further in September, with 33m long form VoD views across all platforms during the month - an increase on the 31m views recorded in August.

Online Video Gaining Momentum with UK Advertisers

Video advertising company, Brightroll, has released the findings of its first UK agency survey which analyses industry attitudes to video ads. 38% of respondents predict online video will represent the largest increase in digital media spend over the next year.

More than 50 Million IPTV Customers Worldwide

Nine percent of the world’s broadband homes now subscribe to an IPTV service, an increase from 7.8% in June last year according to new figures prepared by industry analysts, Point Topic. Europe is still the leading IPTV region although Asia is likely to overtake it in 2012.

comScore Releases Top 50 YouTube Channels

comScore, the US-based research company, has released a list of the most-visited channels on YouTube in August 2011. Music channels Vevo and Warner Music rank #1 and #2 whilst the BBC comes in at #31 with 2.16 million viewers each watching 2.3 video clips.

30% of UK Broadband Households Want 'TV Everywhere'

International market research firm, Parks Associates, has released findings from a new study which shows that 15-30% of broadband households in the US and Western Europe are interested in a TV Everywhere solution - the ability to watch TV on multiple devices.

Channel 4 Publishes First Public Report on 4oD Viewing

Channel 4 has published its first public report on usage of its 4oD VOD service. The report highlights on-demand consumption across all available platforms including YouTube, SeeSaw, iOS, Playstation, BT Vision, Virgin Media, and Talk Talk.

US Online Video Rankings July 2011

The latest figures from comScore show that 180 million U.S. Internet users watched online video content in July for an average of 18.5 hours per viewer. The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions.

Mobile usage boosts YouTube to highest ever traffic figures

YouTube accounted for 1 in every 35 UK visits to websites during July according to Experian Hitwise. It also racked up 22.54% of all visits to social networks in July, making YouTube the fastest growing social network in the UK for the fifth consecutive month.
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BBC VOD Stats & Performance 2009 - 2012

An Excel spreadsheet version of the BBC's latest monthly iPlayer stats with underlying data and more graphs. Yours to download for free!