Brightcove Inc., a leading global provider of cloud
content services, provides a family of products used to publish and
distribute the world's professional digital media.
The company's products include Brightcove Video Cloud, the
market-leading online video platform, and Brightcove App Cloud, the
pioneering content app platform.
Together, more than 3,600 customers in 50 countries rely on
Brightcove's cloud content services to build and operate
exceptional media experiences across PCs, smartphones, tablets and
Why use Brightcove Video Cloud instead of free solutions such
as Youtube or Dailymotion?
Today the main reasons for companies to use an online
video platform is to maintain control of their online
communication, to ensure an optimal user experience and to protect
their brand, all things difficult, if not impossible to achieve
with free platforms listed above.
Brightcove provides storage, encoding and distribution in all
formats,compatible with Flash player or HTML5.
Many large companies rely on Brightcove whether in the media
industry The New York Times, Condé Nast, The Financial Times,
BSkyB, Channel 4, Sony Pictures, Channel 5… or in the consumer
goods sector: Philips, Reebok, Nestle Purina ...
But today any company, regardless of its size, must control its
digital communication and increase traffic to its website. That's
why hundreds of small and medium businesses, in all sectors use
Video Strategy Framework White Paper
The Video Strategy Framework white paper will help
your company achieve more business value using online video.
This document addresses every part of a complete
online video strategy: Mix, Quantity, Quality,
Discovery, Distribution, Devices, and Monetization. These seven
aspects are surrounded and supported by an eighth which provides
crucial insight to increase their effectiveness:
- Mix: refers to the blend of on-demand and live
video programming that you offer on your online properties.
- Quantity: just as it sounds, quantity refers
to the amount of video in your library.
- Quality: quality encompasses two things: the
quality of the video content you produce, and the quality of the
experience in which it is viewed.
- Discovery: refers to the ways your audience
finds your content. This can include on-site search, search engine
optimization (SEO) for public search engines, and discovery via
- Distribution: distribution involves reaching
out beyond your own properties to third-party sites through
syndication and marketing partners.
- Devices: the devices used to view video have
spread far beyond the desktop to include mobile devices such as
smartphones and tablets, as well as Connected TV platforms that
take online video into the living room.
- Monetization: monetization connects video
strategy to business strategy through mechanisms such as
advertising, calls-to-action, and premium content.
- Analytics: encompassing every element of your
video strategy, analytics provides vital data and insight to help
you evaluate and optimize your online video performance.
Download the Video Strategy Framework
white paper today!