Brightcove Inc., a leading global provider of cloud content services, provides a family of products used to publish and distribute the world's professional digital media. 

The company's products include Brightcove Video Cloud, the market-leading online video platform, and Brightcove App Cloud, the pioneering content app platform. 

Together, more than 3,600 customers in 50 countries rely on Brightcove's cloud content services to build and operate exceptional media experiences across PCs, smartphones, tablets and connected TVs. 

Why use Brightcove Video Cloud instead of free solutions such as Youtube or Dailymotion?

Today the main reasons for companies to use an online video platform is to maintain control of their online communication, to ensure an optimal user experience and to protect their brand, all things difficult, if not impossible to achieve with free platforms listed above. 

Brightcove provides storage, encoding and distribution in all formats,compatible with Flash player or HTML5.

Many large companies rely on Brightcove whether in the media industry The New York Times, Condé Nast, The Financial Times, BSkyB, Channel 4, Sony Pictures, Channel 5… or in the consumer goods sector: Philips, Reebok, Nestle Purina ... 

But today any company, regardless of its size, must control its digital communication and increase traffic to its website. That's why hundreds of small and medium businesses, in all sectors use Video Cloud.

Video Strategy Framework White Paper

The Video Strategy Framework white paper will help your company achieve more business value using online video. This document addresses every part of a complete online video strategy: Mix, Quantity, Quality, Discovery, Distribution, Devices, and Monetization. These seven aspects are surrounded and supported by an eighth which provides crucial insight to increase their effectiveness: 

• Mix: refers to the blend of on-demand and live video programming that you offer on your online properties.
• Quantity: just as it sounds, quantity refers to the amount of video in your library.
• Quality: quality encompasses two things: the quality of the video content you produce, and the quality of the experience in which it is viewed.
• Discovery: refers to the ways your audience finds your content. This can include on-site search, search engine optimization (SEO) for public search engines, and discovery via social sharing.
• Distribution: distribution involves reaching out beyond your own properties to third-party sites through syndication and marketing partners.
• Devices: the devices used to view video have spread far beyond the desktop to include mobile devices such as smartphones and tablets, as well as Connected TV platforms that take online video into the living room.
• Monetization: monetization connects video strategy to business strategy through mechanisms such as advertising, calls-to-action, and premium content.
• Analytics: encompassing every element of your video strategy, analytics provides vital data and insight to help you evaluate and optimize your online video performance.

Download the Video Strategy Framework white paper today!