Whatever date we choose – 2005 when YouTube went live, Christmas Day 2007 when the BBC iPlayer launched, or even 2004 and my own first experience of on-demand video via a classic Homechoice set-top box – it’s safe to say that VOD was born into a linear world. For older generations it was a novelty, and a treat, to suddenly be able to watch what we wanted when we wanted – it’s something we’re still getting used to. For young people, however, OTT viewing has almost always been a reality. It’s this fascinating juxtaposition that we explored at this week’s OTT Question Time (Thursday 20th May, 4pm UK).
Together with Daniel Diton, Head of Digital Research at A+E Networks UK, Nadine Suleiman, Marketing Manager at Whip Media, Hannah Walsh, Senior Analyst at Ampere Analysis and Niklas Trenkler, CEO at Streamfire, we talked about:
- The OTT services that young people most watch
- The services they particularly value (which might not be the same!)
- Their attitudes towards pay-TV, AVOD, SVOD and piracy
- Where “TV” fits into their overall media consumption habits
- And what young people think about Amazon, Apple, the BBC, Disney, Netflix, YouTube and Sky
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ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.