Rob Pilgrim, Head of Sport & Primetime Channels at YouTube, believes YouTube and Traditional Media organisations are better together. This presentation shared how companies in the room can leverage the latest product changes to reach new audiences and grow their businesses through the platform.

Rob also talked about how YouTube is adapting to the changing media landscape by focusing on innovation and providing new opportunities for partners. He delved into the platform’s evolution from a horizontal, long-form video platform to a mobile-first, vertical video powerhouse, showcasing the success of YouTube Shorts and its potential for Gen Z audiences.

And Rob explored how YouTube is creating a bridge between short-form content and traditional media through Primetime Channels, allowing users to discover, subscribe, and watch content from their favorite streaming services directly on YouTube. This provides partners with a new way to harness YouTube’s scale and drive discovery for their paid offerings.