One of the things that made the old TV model so successful was the relative scarcity of content. If you missed something when it was broadcast you’d have to wait for it to appear on the channel again, pay to rent or buy it, or subscribe to a Pay-TV service that might be airing it sooner. This all changed with the advent of OTT. Suddenly, huge libraries of TV shows and movies were made available to watch on demand and at your leisure (BBC iPlayer’s brilliant marketing slogan at launch in 2007 was “Making the unmissable, unmissable”).

The question now, in this TV-abundant world, is: is there too much content? And if there is, do we – as viewers and as an industry – value it less?

That was the topic for discussion during this episode of OTT Question Time Online.

Together with Alexandra Wall, Head of Streaming Editorial at Channel 4, Lydia Fairfax, former SVP Commercial Partnerships at Discovery and now founder and CEO of Triple Crown Consulting, and Ewa Voigt, Director of Digital Distribution & International Licensees at Warner Bros Discovery, we talked about:

• The amount of content available now vs. 10 years ago
• The business drivers for creating more content
• How content production deals have changed and whether content has become cheaper or more expensive
• “Content Amnesia” and how viewing habits have evolved
• Reintroducing scarcity to increase value

Watch the conversation in the video below!

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