In its recent Q3 report, Netflix reported that its AVOD tier was proving to be extremely popular: ads memberships were up 35% quarter-on-quarter and, in the countries where it was available, the ad tier accounted for 50% of new sign-ups. Over at Disney, D2C streaming revenues were up 15%, in the quarter ending 29 June, to $6.4bn with increases in ARPU attributed – in part – to higher advertising revenue. And at Amazon, estimates suggest that the Prime Video AVOD platform will grow 133% to $2bn in 2024.
That’s the context for this week’s OTT Question Time Online (Thursday 31 October, 4pm UK / 5pm CET) where we’ll be discussing the ad strategies of the three streaming giants.
Together with Tung Tran-Quang, Director AVOD & Adtech Strategy at Bedrock Streaming, Alan Wolk, co-founder & Lead Analyst at TVREV and Matt Bailey, Senior Principal Analyst, Advertising at Omdia, we’ll explore:
- – How each streamer’s ad tier has performed since being introduced
- – Advertising UX including ad frequency and loads
- – Attention, engagement and monetisation metrics
- – Advertising ARPU compared to SVOD
- – And ad-related challenges and opportunities for Amazon, Disney and Netflix in 2025
Season 5, Episode 7 of OTT Question Time Online will be streamed live at 16:00 UK / 17:00 CET on 31 October. Register to watch and engage in the conversation!
ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.