When it comes to streaming, how do we truly know what customers want? Surveys, focus groups, and app reviews provide some insight but ultimately, OTT service providers — and the vendors who support them – have to make bold decisions in presenting their products, curating content, and delivering exceptional viewing experiences, all while ensuring sustainable revenue.
In this session, two industry veterans, Orf Warr, CTO of Everyone TV, and Jonas Engwall, CEO of Bedrock, explore the challenges of meeting ever-evolving viewer expectations. They’ll discuss:
- How audience viewing behaviour is changing and a look at the different iterations and evolving of streaming propositions
- The evolution of streaming and the increase in content available to audiences
- What clients are asking for in 2025 vs. What audiences are asking for in 2025 – e.g. different features
- How international challenges mirror those in the UK. The State of the UK vs EU market, how they are growing and evolving in a similar way
The equally venerable Dave Cameron, former Chief Product Officer at Channel 4, facilitates the conversation.
** OTTQTL25 videos are currently only available to conference attendees. If you came to the show, login with the username and password you were sent via email and the video of this session will appear below! **
ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.