France’s video market stands out, shaped by its unwavering support for the French creative community, a distinctive regulatory framework, and a strong preference for subtitled and dubbed content in French.

Platforms like Netflix and Disney+ are required by French law to reinvest 20–25% of their domestic revenue into French and European content. Combined with strict theatrical windowing rules, these measures have cultivated a thriving content ecosystem where local and global players are compelled to go above and beyond to captivate French audiences.

Who has mastered the art of navigating this complex market while reaching millions of viewers daily?

Broadcasters.

Local media giants, deeply rooted in French culture, are evolving beyond traditional TV channel extensions to become fully-fledged entertainment hubs, competing head-on with global streaming platforms.

In this session, we’ll explore key lessons from France’s dynamic video landscape together with Tiphaine de Raguenel, Strategy Director of France Televisions, Pascal Thuet, Head of IT & Digital Project Development at Arte, Florent Rodzko, Head of Strategy & Performance at TF1 Group, and Jenn Batty, Head of Content Acquisitions EMEA at Samsung TVPlus. The indomitable Marion Ranchet moderates.

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