Liz Ferguson (Google) and Joe Harbinson (Channel 4’s Distribution and Partnerships Senior Lead) discuss the intersection of streaming and social media, focusing on Channel 4’s successful YouTube partnership.
They explore how the broadcaster used YouTube to live stream the Paralympics and election coverage, the different ways Channel 4 uses social platforms to engage new audiences, and the evolving metrics for success that are emerging from these platform partnerships.
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ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.