What can mainstream streamers learn from niche platforms that tap into identity, loyalty, and passion?
Featuring insights from Emma Keith, MD Digital at The National Theatre, Ed Humphrey, CEO, Marquee TV, Yannick Ferrero, SVP Digital / AVOD Distribution, Hasbro Entertainment, Gerry O’Sullivan, (former) Director, Digital Product Development, FIFA, aided and abetted by Linette Zaulich, Director Unscripted at ZDF Studios, this panel examines how specialist OTT services build deeper connections with their audiences.
Whether it’s National Theatre at Home subscribers viewing their membership as patronage or football fans subscribing to follow their team rather than a platform, these services foster identities and emotional ties that mainstream platforms rarely achieve.
Join us to explore how mainstream streamers can adopt these strategies to cultivate stronger audience loyalty and create brands people connect with, not just consume.
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ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.