We started OTT Question Time Live 2025 with a discussion about future audiences and, neatly, we end with one now too with our final keynote from Kerensa Samanidis, GM of BBC iPlayer.

In conversation with Ben Keen, Samanidis tells us that within an increasingly competitive and evolving digital environment, the BBC must ensure it continues to meet the needs and expectations of all British audiences.

For BBC iPlayer, this involves ensuring retention of core audiences whilst understanding and adapting to the needs of new audiences. The challenges and opportunities this presents will be discussed in this conversation along with examples of how the BBC proposes to tackle them.

ABOUT KAUSER KANJI

Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live

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