With Paramount+ now live in the UK, and already boasting 40m subscribers at the end of Q1 2022, we did a SWOT analysis of the new service on this week’s OTT Question Time (Thursday 7th July, 4pm UK / 8am PST).
Together with Allan McLennan, CEP/Media, Head of M&E Americas – TMT at Atos, Jo Wilkinson, Director of James & Wilkinson Media, and Wade Payson-Denny, Emmy-nominated producer and PR & Communications Manager at Parrot Analytics, we discussed:
- – Paramount+’s content catalogue and how it compares to the other major streamers
- – The demographics that it appeals to
- – Paramount’s financial performance over the past year
- – Whether Paramount+ came too late to market
- – And whether Paramount+ really is a true contender in the Streaming Wars
Watch the video below!
**
ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.