OTT Question Time returned last Thursday, 25th June, and to kick off the new season, we discussed OTT user engagement and sticky UI / UX.
Together with Jonathan Kelly, Experience Director at Candyspace, Gulliver Smithers, formerly of Sony Pictures, BBC Studios and ITV plus Chris Ambrozic, VP & GM Discovery at TiVo, we covered:
– How digital and OTT user engagement has evolved over the years
– How the amount of ‘TV’ we’re watching has continued to climb in the streaming era
– The psychology and science behind how user interfaces keep us glued to the screen
– Dealing with the ‘Engagement Paradox’ of encouraging viewers to use your OTT services but doing this in a healthy, non-addictive way
– And five strategies that might help foster this healthier relationship (e.g. more personalised content recommendation, offering a variety of content, parental controls, in-app time tracking tools and education)
Watch the video below!
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ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.