TiVo has released a retooled version of its Video Trends Report, which is now a biannual presentation of findings from consumer opinion surveys of 4,000+ viewers in the U.S. and Canada.
The ‘Video Trends Report: January 2019 explores preferences in pay-TV, à la carte bundling, SVOD and free OTT video services, including:
- How the average viewer interacts with various services
- Changes in the pay-TV subscriber base
- Viewer satisfaction with video content
- Sentiments regarding personalised recommendations
- Voice search usage
- Consumer feedback on key genres and content types
Major Findings
Survey findings reveal the number of video services used by the average viewer has increased by 26% since 2017. Further:
- 31% of respondents do not currently or never have used any major monthly OTT/SVOD service
- 19% of respondents plan to cut the cord to a non-Pay-TV or live TV service
- The average age of “cord-nevers” is 37.3; “cord-onlys” are significantly older (average age 52.8)
- 35% of non-pay-TV viewers said they were “very satisfied” with free online video services
Download the full report here https://blog.tivo.com/2019/01/tivo-video-trends-report-january-2019/
ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.