At this week’s OTT Question Time – and after only 28 episodes! – wee finally hosted a session dedicated to talking about Netflix. Is there anything left to say about the streaming giant? Sure there is. We started with a quick history of Netflix’s origins as a DVD-based company, its pivot to online video, how it created its iconic UI and content recommendation system and its customer acquisition strategy, domestically and internationally. Together with our panellists, Gulliver Smithers, CTO of RampRate IT, Tom Williams, CEO of Ostmodern and Clare Kandola of Vidya Collective, we then:
- Did a Netflix SWOT analysis
- Explored its business model and growth prospects
- Discussed its product and innovations
- Considered its competitors in Disney, Amazon, Apple and Google
- And looked at the future of both the VOD world and Netflix’s place in it.
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ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.