Sky’s launch, last month, of Sky Glass – the company’s new Smart TV – was celebrated in both the trade and national press. For consumers, Sky Glass offered the chance to subscribe to Sky TV without the need for a satellite dish or a separate set-top box. For the industry, it was an exciting new expansion of the OTT device family – one that could be developed for, partnered with and learnt from. And it was another milestone in Sky’s transition to IP-only delivery.
So, genius move from Sky or should we hold judgment for now? That was the topic of this week’s OTT Question Time on Thursday 11th November, 4pm UK / 5pm CET.
Together with Tim Bleasdale, founder and Creative Director of Ostmodern, William Cooper, founder of Informitv, and Marco Frattolin, Senior Product Manager at Vewd, we discussed:
- Sky’s commercial and product strategy for Sky Glass
- Whether other operators will follow suit and create their own Smart TVs
- How will consumers respond to the proposition
- How to develop apps for Sky Glass
- KPIs and success factors
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ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.