In this session, Yannick Ferrero, SVP Digital Distribution at Hasbro Entertainment, Anthony Layser, Executive Director, Content Acquisitions & Programming Strategy at Xumo, Paul Hastings, SVP Global Sales at Whip Media, and David Urgell, MD and founder of Neosmedia Consulting, together with Marion Ranchet of The Local Act Consultancy, explored the importance of brand-building when creating FAST channels nationally and internationally.
They discussed:
– Hasbro’s experience of distributing content across platforms and making the most of its brands and IP
– Xumo’s perspective, as a platform, of on-boarding FAST channels since 2019
– The pivotal role of data in producing and maintaining successful FAST brands
– And FAST’s place in the wider mix of monetisation strategies open to broadcasters, content owners and streamers
ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.