What Streaming Wars?! Local content and services reign in the Nordics. In Sweden, SVT and Viaplay command over 50% daily viewing time. DR in Denmark boasts an 85% reach for national news. And in Norway, NRK’s gripping dramas keep audiences glued to their screens.
Our panel – Annika Bidner, Product Owner at SVT Play, Casper Hald, Head of Strategic Distribution & Partnerships at DR, Bjarne Andre Myklebust, Head of Distribution at NRK, and Stein Erik Sorhaug, SVP Americas at Vimond Media Solutions, together with Ben Keen – discussed the characteristics of this unique market, and outline strategies to help local broadcasters in other territories thrive.
ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.