With the focus more than ever on growing sustainable streaming services, what different tactics should we use to acquire new audiences in an increasingly competitive market, and extend the time they spend with us? How can we grow the top of the funnel and then optimise it to acquire and retain our next set of ‘super fans’ at a reasonable cost? And what practical examples can we take from the world of sport to increase fan lifetime value, including growing first party data and the use of new AI tools?

Three industry veterans provided some answers and shared their insights:

• Simon Danker, Founder of Glandore Consulting, who has worked on multiple projects advising major sports broadcasters, leagues and streamers on their OTT growth
• Gerry O’Sullivan, most recently Director, Digital Product Development at FIFA+ and previously in senior roles at Eutelsat, Deutsche Telekom and Sky
• Victoria Davies, now Managing Partner at Davies, Stoychev & Partners, and a former GM and SVP at Discovery where she looked after, amongst other things, the digital revenue transformation at Eurosport