2024 is going to be a huge year for Warner Bros Discovery and streaming, with Max successfully launched in the U.S. in 2023 and further strengthened with the addition of live sports and news. Next, Max is set to roll out in LATAM, EMEA and APAC starting this year.
This session – with Leah Hooper Rosa, SVP, Head of Streaming EMEA, at WBD and Lydia Fairfax, MD and Founder of Triple Crown Consulting – gave a status update on Max and the processes behind the EMEA launches with just months to go, discussed how streaming fits into WBD’s broader media and content ecosystem, and explored the role of strategic partnerships, innovation, and experimentation to drive further growth.
ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.