What makes for a successful partnership strategy in streaming? Is it simply a matter of expedience — pairing streamers with like-minded partners — or is there a more thoughtful approach that considers factors like brand alignment, consumer identities, and audience need states?
In this session, Kerry Ball, Chief Commercial & Strategy Officer at BritBox International, and Kauser Kanji, MD of VOD Professional and host of OTT Question Time Live, will explore the evolving landscape of partnership strategies in the streaming industry.
They’ll be talking about:
- How to create considered partner ecosystems to support an OTT service
- Navigating the complexities of building these networks
- The diverse roles bundling can play (e.g., Entertainment & Lifestyle, Family, Utility bundles)
- How evolving pay models have a bearing on bundling strategies
- And the role of content and content types in choosing effective partners
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ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.