Anime is one of the biggest growth areas in OTT, says Larry Mahl, President of Japan Digital Entertainment.
Japan media franchises, manga, games and anime are the most significant sources of popular IP outside of English language film and TV. Think Pokemon, One Piece, Mario, Attack on Titan, Demon Slayer, Gundam, Dragon Ball Z, Naruto, Transformers, Sonic, Alice in Borderland. Loyal, passionate fans, broadening audiences who watch a lot and buy a lot. Deep universes that speak to people across borders, languages and cultures.
Let’s peek into the anime portion of that universe. What’s popular. Why it’s popular. Where it comes from. Who’s making it. Who’s distributing it. And who’s watching it. With various data on Anime in Europe from Ampere Analysis, the conversation is in a compact 25 minutes.
You may not be coming for anime, but anime may be coming for you!
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ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.