How is our industry attracting new, younger audiences when we’re already competing with platforms like TikTok, YouTube, and gaming? To capture their attention, we need to understand where they spend their time, what engages them, and how TV and video can fit into their daily habits.

This session, featuring Lucy Bristowe, CEO UK & Western Europe, Kantar Media, Chris Kleinschmidt, VP Connected TV Ad Sales, TiVo, Matt Duhig, co-founder & MD FX Digital, Doug Whelpdale, Head of Insight, Barb Audiences, and Lydia Fairfax, founder & MD, Triple Crown Consulting, will explore actionable strategies for bridging the gap. From designing more social and interactive experiences to creating content that competes with the immediacy of short-form platforms, the panel will examine user behaviours and offer insights into reimagining TV and video for a generation with evolving expectations.

Talking Points:

• Platform Ecosystem: where are younger audiences spending their time, and how do platforms like TikTok, YouTube, and gaming influence their expectations for media experiences?
• Attention Habits: what role does TV and video play in their daily routines, and how does it compete with interactive and short-form content?
• Content Relevance: what types of programming and storytelling can cut through and bring younger viewers back to TV and streaming services?
• Social and Interactive Design: how can gamification, community-building, and real-time engagement make video services more dynamic?
• Data Insights: using behavioural data to craft better recommendations, anticipate trends, and increase loyalty among younger audiences

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