Since its launch in December 2022, ITVX has experienced a 35% increase in viewer hours, surpassing other major streaming platforms in the UK, including BBC iPlayer, Netflix, Disney+, Channel 4, and Amazon Prime. In June 2024, ITVX set a new monthly record with 375.8 million streams, marking a 54% year-on-year increase. And the service now offers over 21,000 free-to-view hours of programming and films, a substantial increase from the 4,000 hours available on ITV Hub at the beginning of 2022.
In this session, Jane Stiller, ITV’s Chief Viewer Officer, talks to Renato Bonomini of ContentWise about ITVX and reflects on the journey so far and what the broadcaster has learned along the way.
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ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.