Jo Redfern is a consultant and senior exec in content and platform strategy for IP owners and rights holders aiming to engage young audiences across digital platforms – including Social Gaming (Roblox), YouTube, TikTok and broadcast. Her speciality is in transmedia strategy – building opportunities for IP to scale utilising multiple platforms, narratives, communities, and emerging tech with intention and to drive revenue.

Redfern is a co-host of the Kids Media Club podcast where she shares insights on trends in youth media and she is also Exec Producer of Cozmo & Friends, a YouTube-first series and Roblox experience both of which launched in 2022. She has also worked on Peppa Pig, at Disney, WWE and BBC Children’s.