When you think, or talk, about various OTT services, what reactions do they evoke?
Are they functional (catching up with Strictly Come Dancing on BBC iPlayer)? Transactional (Prime Video comes with my Amazon membership)? Or even, ahem, emotional (Netflix and chill)?
Do we love, love, love our streamers, merely tolerate them or are they simply a means to an end – just another way to watch?
Our feelings about on-demand products is a fascinating topic and one that we’re going to explore at this week’s OTT Question Time Online, Thursday 17 October, 4pm UK / 5pm CET.
Together with Julie Mitchelmore, VP Product & Commercial Partnerships, Hearst Networks EMEA, Emma Keith, Managing Director, Digital, at the National Theatre, and Mike Sid, co-founder and Chief Strategy Officer at Whip Media, we’ll discuss:
- The different kinds of relationship we have with streamers
- How content, user experience, and brand identity influence audience loyalty
- The role of personalisation in fostering emotional connections
- Strategies for transforming transactional viewers into emotionally engaged audiences
- And the impact of different pricing models (e.g. AVOD, SVOD, hybrid) on user engagement
Season 5, Episode 5 of OTT Question Time Online will be streamed live at 16:00 UK / 17:00 CET on the 17th of October. Register to watch live and engage in the conversation!
ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.