When you think, or talk, about various OTT services, what reactions do they evoke?

Are they functional (catching up with Strictly Come Dancing on BBC iPlayer)? Transactional (Prime Video comes with my Amazon membership)? Or even, ahem, emotional (Netflix and chill)?

Do we love, love, love our streamers, merely tolerate them or are they simply a means to an end – just another way to watch? 

Our feelings about on-demand products is a fascinating topic and was one that we explored at this week’s OTT Question Time Online.

Together with Julie Mitchelmore, VP Product & Commercial Partnerships, Hearst Networks EMEA, Emma Keith, Managing Director, Digital, at the National Theatre, and Mike Sid, co-founder and Chief Strategy Officer at Whip Media, we discussed:

• The different kinds of relationship we have with streamers
• How content, user experience, and brand identity influence audience loyalty
• The role of personalisation in fostering emotional connections
• Strategies for transforming transactional viewers into emotionally engaged audiences
• And the impact of different pricing models (e.g. AVOD, SVOD, hybrid) on user engagement

Watch the video of the session below!

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