As the VOD industry comes of age and matures, how do services differentiate beyond technical excellence? How can brands align around a big vision, find their identity and competitive edge?
By focusing on brand position and a principles framework, Viaplay is on a journey to define itself and build for the future. Christoffer Kittel, creative director, will share this journey of evolving as a service and organisation, from being a “provider of content” to becoming a “creator of moments that matter”.
ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.