ITV is enhancing the direct connection it now has with its viewers – through its digital and real world experiences – into a mutually beneficial relationship. It views data as the enabler and by-product, but the viewer relationship is the focus. Data is cold and transactional. Relationships engage on an emotional level.
ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.